CAMPAIGN PARTICIPATION TOOLKIT
THE HEART OF THE CAMPAIGN
MOST AMERICANS AGREE ON THE SAME ISSUES THAT YOU DO!
71% SUPPORT Marriage Equality
72% BELIEVE A Woman Should Make Decisions Affecting Her Own Body
83% WANT Background Checks for Gun Sales
85% DESIRE Universal Access to Healthcare
86% KNOW The Influence of Money in Politics is a Major Threat to Our Democracy
97% AGREE We Need Honest, Fairly Run Elections Open to All Citizens!
Love our social stickers? Download them here…
JOIN THE CAMPAIGN
PARTICIPATING IS AS EASY AS 1 - 2 - 3
#1 WRITE YOUR SCRIPT
#2 FILM YOURSELF
#3 POST TO YOUR SOCIALS
CHOOSE ONE ISSUE
THAT SPEAKS TO YOUR HEART
CLIMATE
DEMOCRACY (getting big money out)
HEALTHCARE
HONEST & FAIR ELECTIONS Open to All Citizens
MARRIAGE EQUALITY
SENSIBLE GUN LAWS
WOMEN’S BODILY AUTONOMY
But I care about most of the issues above…
Yes, most of us do too. :) But with messaging it is best to have one clear idea per share.
You can always do more later!
READ MORE ABOUT OUR SEVEN ISSUES HERE TO GET AN IDEA OF WHAT YOU CAN SAY…
STEP ONE
WRITE YOUR SCRIPT
WHAT IS IMPORTANT TO YOU?
SPEAK FROM YOUR HEART
1 Start with “I Vote Because”
2 Fill in the Blank “________________”
Elaborate on why and be specific, personal, and brief
1 End with “Why Do You Vote?”
EXAMPLE:
“I vote because I believe children should be safe at school. I know too many friends who have lost loved ones to gun violence. Why do YOU vote?”
STEP TWO
FILM YOURSELF
Stand up or sit up straight and LOOK STRAIGHT AT THE CAMERA
VERTICAL works best for Instagram, TikTok or Youtube Shorts
Remember this is a FRIENDLY INVITATION from you to your friends to share why you vote and encourage them to do the same.
WANT MORE VIEWS?
Have fun with it! Love to sing or dance or write poetry? Get creative.
Know of something trending? Play with that - it will get more views!
Get creative - make a fun script and film it. The creative stories are the most likely to win awards and prizes for The Challenge!
STEP THREE
POST TO YOUR SOCIALS
HAVE THESE READY:
YOUR VIDEO
TEXT FOR YOUR POST - Summarize Your Script
HASHTAGS - Use #SparkChallenge #AreYouRegistered
#SparkChallenge #AreYouRegistered #Climate #Healthcare #MarriageEquality #SensibleGunLaws #MyBodyMyVoice. #HonestElections #Democracy #WhyDoYouVote
POST TO YOUR SOCIALS AND TAG US
TAG US & INVITE FIVE FRIENDS
YOUTUBE @WhyDoYouVote
FACEBOOK @WhyDoYouVote
TWITTER @WhyDoYouVote
TIKTOK @WhyDoYou.Vote
INSTAGRAM @WhyDoYou.Vote
MASTODON @WhyDoYouVote
LINKED IN @company/why-do-you-vote
PRO TIPS
Set up your recording equipment - use a camera or smartphone with good video quality, use a tripod to keep the camera steady, and light yourself or use a microphone if needed.
Make sure it's quiet, well-lit, and free from distractions.
Stand up or sit up straight and SMILE, LOOKING STRAIGHT AT THE CAMERA
Feel free to use expressive gestures to emphasize key points!
Consider using a backdrop or props related to voting to visually reinforce your message (statue of liberty, flags, voting stickers - have fun!)
But if this overwhelms you - just film any way you can! - your voice matters!
